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This form will help you gather the information needed to successfully implement and design the Website you have in mind. This form will prepare us for our consultation and give us an overall feel of what you are looking for in a Web Site.

Company / Organization Name: __________________________________________

1.       Purpose of Web Page:

·         To improve visibility and reputation of the company or organization.

·         To develop a qualified list of potential customers.

·         To sell products directly taking credit card information over the Internet.

·         To encourage potential customers to contact us by phone or mail to consummate a sale.

·         To make available product information and price lists to distributors.

·         To make available product information and price lists to customers.

·         To strengthen brand identification.

·         To keep up with my competitors. ________________________________________________________

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2. Web Site Organization:

Your site is organized much like a filing cabinet.  Here are some examples of pages you might want for your site and the various types of content that you might find within those pages:

Company Information Page/Company Profile Page/About Us Page

·         Key company information: what your company does, when it was founded, where it is located, branch office locations, information about the number of employees, shifts, service hours (24/7) etc.

·         Mission/Values Statement (often found in your business or marketing plan.

·         Staff/Executive Team (you may want to include biographies etc. about your key executives/founder/owner and even a picture of them)

·         Message from the President (about starting the company, it’s philosophy, plans for growth, perspective on the industry etc.)

·         Reasons to choose your company (better service, round the clock service, years in business, best turn around time, commitment to quality, etc.)

Employment Opportunities Page/Job Opportunities Page/Career Opportunities Page

·         This is a great inexpensive approach to recruit qualified applicants and or provide existing employees with company information on policies, procedures, benefits, etc.

Products Page/Technical Capabilities Page/Services and Capabilities Page/Services Offered Page

·         Details about what you manufacture or about your value added services.

·         Provide pricing or how to obtain pricing, on-line quotes or quotes by email or facsimile.

·         Pictures of your building, marquee with company name, the processing plant, the processes, finished products, products for sale, etc.

·         Product/Service Index (description, specifications, pricing etc.)

Customer Support Page/Customer Service Page

·     Provide information on how to contact, give information on your guarantees, warranties and repair services, etc.

Key Relationships Page/Client List Page/Satisfied Customers Page

·         Include customer/client testimonials

·         List your key customers and or better known customers

Investor Relations (if you are a publicly traded company)

·         Annual Reports

·         Quarterly SEC Filings

·         Press Releases

·         Stock Performance

            Contact Us Page

·         List company address, telephone numbers, facsimile numbers, e-mail addresses of various departments, etc. (i.e. Sales, Customer Support/Service, Human Resources, etc.)

Frequently Asked Questions (FAQs)

·         This is where you can present frequently asked questions and there answers about your products, your company etc.

            Links, Tools, Useful Information, Articles of Interest, etc.

·         This is where you give your visitors something for FREE, this is one of the ways you get them to come back for another visit and/or suggest your site to others.

       Label the pages you would like to have.

3. Site Name:     _______________________________________________

4. Domain Name:     ____________________________________________

i.e. www.yourcompany.com - If you plan to have your own domain name. (Must be registered through an approved domain name company, it can be “parked” at most major Host Provider Web sites. You can check the availability of your domain name at http://www.domainnameregistry.com. Your site can end with .com, .net, .org and other extensions.  The current name length limitation is 67 letters and/or numbers.

5. Top Graphic

__ Company Logo? If so, please include a color graphic.

__ Photo or drawing?

__ Font preference?

__ Preferred Colors? ___________________________________________

__ Other Ideas ________________________________________________

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6. Background Color / Texture

You have to be careful in choosing background colors/textures because sometimes it makes the text hard to read and certain colors can be offensive in different cultures. We prefer white backgrounds with color borders because they are easiest to read and make a site look “clean”. Do you have a preference?

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7. Basic Page Elements – these are important items, which appear on nearly every Web page on your site. Keep them in mind when deciding on your site design.

Page Titles – which show at the top of Web browser only and information, read by bots sent out by search engines.

Top-of-page graphic based on design of the masthead graphic

E-mail Response link to the following e-mail address: _____________________

8. Would you like to include a map showing your location? ______________

This can be done by providing a link to www.mapquest.com or www.mapblast.com or by scanning a map onto the page.

9. Would you like a link to an E-mail address for comments/questions?

If so, what E-mail address? _______________________________

10. Copyright and trademark information in small print at the bottom of every page.  What copyrights, registered trademarks, and or service marks does your company want to include? __________________________________________

_______________________________________________________________

11. Miscellaneous Graphics

__ Colored lines?

__ Balls?

__ Buttons?

__Credit Card clip art

12. Photos, Graphics & Clipart

We will scan and include photos (2 per page, otherwise there will be an additional charge for scanning and placing). You can provide the photos, clipart or graphics you wish to be included, or you can give us an idea of what you desire and we will find and place it for you if possible.

13. Sound

If you would like sound included in your page that can be done by supplying us with a Wav Midi file. (Keep it small, otherwise, no one will stick around long enough for it to download and hear it)

14. Links

We will list up to 10 links to other pages as you provide:

15. Other Services

·         Counter – let’s you know how many people visit your page.

·         Guest book – visitors can sign and leave comments.

·         Newsletter – A way to collect client information for mailing lists etc.

·         Auto-responders – provides an immediate automatic response to email hyperlinks on your site.  It allows you to have a message sent notifying the sender that your company has received their email.  You can also thank them for their email and let them know that they will be contacted soon.

·         Email Aliases – allows you to forward email to another address without letting the sender know that it is being forwarded.  (i.e. sales@yourcompany.com can be sent to mred@aol.com)

·         Fill-in Email Forms – this allows your visitors to fill in forms on-line such as questionnaires, sign up for newsletters, request product information or catalogs, etc. The request is then forwarded to you in an email format.

16. Put together a 25 word (200 character) sentence or two describing your Web site using as many keywords as possible for use with the search engines and directories.

17. Keywords (List as many keywords as possible – the more the better) 

18. Maintenance and Updating

If you desire maintenance or updating of your page on a regular basis, weekly, monthly, bi-monthly etc., costs will be established after a consultation of your needs and will depend on the frequency and tasks involved. Any revision that changes a page more than 50% is considered a new page.

Please note here if you think you will desire updates, to which pages, and what frequency.

19. Other Information you can provide

Please include any brochures your company / organization may have that will give us a better feel of how you present your company and how you would want it represented on the Web. 

20. List your MOST favorite Web sites, and why?

21. List your LEAST favorite Web sites, and why?

22. List site addresses of competitors or those in a similar industry?

23.      Describe your target audience?

24.      Any trade journals or groups that you belong to or are available for your industry?

25.      How will you measure the success of your website?

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